Cisco Live
Cisco Live is a premier annual conference that has brought together IT networking professionals, technology enthusiasts, and Cisco certification holders for over 35 years. With attendance regularly exceeding 20,000 participants, it serves as a cornerstone event in the tech industry. For the past 3+ years, I have led year-round production design efforts to support
Cisco Live's dynamic and evolving creative needs.
Production Design
The scope of my production design work with Cisco Live covered multiple channels and campaigns across digital, print, and video. Below is a sample of the things I worked on.
Animated Icons
For use on: Web, Email, Mobile App
Impact: Introduced motion into otherwise static placements for the first time.
Paid Media Assets
For use on: Web Ad Placements
Impact: Leading creative assets for paid media campaigns before, during, and after event promotions.
Social Media
For use on: Social Media, Web, Email
Impact: Significantly contributed to bringing Cisco Live Social Media channels entirely in-house for the first time in over a decade through asset creation and creative strategy. This initiative resulted in double-digit year-over-year percentage increases in owned impressions and engagement.
Infographics
For use on: Email
Impact: These official reports were sent directly from executive offices to report on the events to the entire company internally.
Video
For use on: Web, Social Media
Impact: My video and motion graphic work contributed to paid media campaigns and the Global Broadcast, reaching several million views.
More than a designer
In addition to my production design, my exclusive onsite role was live social media coverage & creative direction. This included pre-event content planning, storyboarding, and real-time logistic coordination to film, edit, and publish social media in collaboration with several teams. I have done this since Cisco Live 2022.
Below features a sample size of some of my work, but you can view more videos and graphic assets on the Cisco Live social media channels.
