HackWesTX is a student-run hackathon hosted in the West Texas area. Before they were able to develop to the scale they are now after two years, they asked for my help in creating a branding kit and a variety of marketing materials to pitch to potential sponsors. Visually, I wanted to capture the regional culture and merge it with a tech feel. The client also had their own requests on the color palette. The graphics were made in Adobe Illustrator while the documents were prepared in Adobe InDesign.
Role: Graphic Design, Illustration
All of the graphics were custom made and I illustrated them with the intention of creating that tech feel. I also wanted to add some whimsy so the organization would draw attention from their potential sponsors.
The info packet