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Branding for Online Accounting Company

FMT Partners is an online accounting company set to launch in 2023. Branding deliverables included logos and a brand guidebook, and plans are to expand the branding materials as the company develops.

Design Process

Design for this branding project was restricted with a smaller budget, so a streamlined approach was taken. The project started in concept phases with a basic brand personality and was developed through collaboration with the team and discussions on objectives with accessibility, apparel use, and more. Below showcases a sample of the brand guidelines. View the full design process on the Behance version.

Tools used: Adobe Illustrator, Adobe InDesign

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